Common Thread

Sustainable, Traceable, American Cotton

The Common Thread proved that a Dyna-Gro cotton seed grown on Heath Farms in Soperton, GA can be 100% traced and verified as the same cotton used in The Normal Brand hoodie. The traceability project highlighted “Made in America” and tracked the cotton from the growing season through the final manufacturing process, addressing a growing consumer need for more transparency on how garments are produced and manufactured to make more informed buying decisions.

From Seed to Shirt

Step 1

Heath Farms Soperton, GA

         STEPS 2-5
Step 6

The Normal Brand St. Louis, MO

Our Partners & Technologies

Achieve higher profitability and better sustainability with Agrible, our proprietary digital sustainable ag platform. Track and connect your sustainability metrics with downstream partners for potential increased revenue opportunities to improve efficiencies and solidify sustainable success for future generations.

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Applied DNA Sciences is a “Made in the USA” company headquartered in Stony Brook, New York, providing secure supply chain authentication solutions based on its three pillar CertainT platform consisting of SigNature T DNA tagging, genotyping and isotope analysis. Brands and manufacturers use CertainT® for Cotton Assurance to prove where their cotton comes from and where it is going at all stages of the cotton supply chain.

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The Normal Brand is a St. Louis-based brand that crafts comfortable, durable, and versatile men’s and women’s clothing for your everyday. Founded by brothers in 2015, The Normal Brand is dedicated to making normal clothes much, much better through premium, signature fabrics and elevated, casual styles.

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Interested in Participating in a Traceability Project? Contact Us Here.

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